Mosaic wall tile
More of this collection is mosaic than any other format. On a wall the cost of a small piece is low, because nobody walks across the grout and nobody drags furniture over it, so a surface made of hundreds of small pieces becomes practical.
It also does something a large tile cannot. A mosaic catches light at a hundred different angles, and that is most of its appeal behind a cooktop, inside a shower niche and on the feature wall of a bathroom instead of across the floor.
Small formats
After 12 by 24, the sizes here run 12 by 12, 4 by 12, 6 by 6, 2 by 6 and 3 by 12. Those small formats exist because a wall has obstacles: a window reveal, a niche, a return around a corner, a run that stops at a cabinet.
A small tile turns those corners with fewer cuts. On a broken wall a large format tile spends a great deal of its area in the offcut bin, which is a different economy from a floor where the runs are long and clear.
Gloss and polished finishes
Glossy and polished surfaces outnumber matte in this range. Gloss on a floor shows every footprint, which is why floors lean matte; on a wall there are no footprints and the reflection is simply light returned to the room.
It matters most in a small bathroom, where a reflective wall does more for the sense of space than any other single decision. Nothing about the room changes; the light in it simply travels further.
Stone and glass
Marble leads the materials here, with porcelain, ceramic and travertine behind it and a substantial group of glass after those. Glass barely exists as a floor product and is common on a wall, because it can be thin and it has nothing to resist except being looked at.
Stone chemistry does not change with the angle it is fixed at, and the marble page covers that side. What changes on a wall is the wear question, which largely disappears. That is a large part of why natural stone leads this range and porcelain leads the floor one.
Accent tile and ledger panels
Two formats here have no floor equivalent at all. Accent tiles are decorative strips and inserts made to break up a field of plain tile. Ledger panels bring stacked stone indoors, mostly to fireplaces and feature walls; the format itself belongs to the outdoor tiles range, where most of them live.
Both exist because a wall is allowed to be interesting in a way a floor usually is not. A floor is a background; a wall can be the reason you walk into the room.
Grout on a mosaic
On a large format tile the grout is a thin line around a large field. On a mosaic it can be a quarter of what you see, which turns grout from a practical detail into a design element.
That is why the same mosaic looks entirely different with a matching grout and with a contrasting one: the first reads as a textured surface, the second as a grid of individual pieces. It is a decision taken with the tile rather than after it, and it changes the result more than most people expect.
Rooms for wall tile
Three, mostly. A bathroom, where it runs from the floor up the walls and lines the shower. A kitchen, where it covers the strip between the countertop and the wall cabinets. And a fireplace or feature wall, where it exists purely to be looked at.
Each wants something different from the tile. A shower wall wants a material that shrugs off water and a size that turns the corners of a niche. A splashback wants something that wipes clean behind a cooktop. A feature wall has no functional requirement at all, which is why the most decorative products in this range end up there.
Ratings and limits
Floor products publish a shade variation rating and, where relevant, a wear layer. Wall products mostly do not, because the questions those figures answer, how the surface ages under traffic, do not arise.
The reverse also holds: a tile made for a wall may be too thin or too soft for a floor. Where a tile is going on both surfaces in one room, the floor requirement is the one that governs, and the floor tiles range is where those products sit.