The profile is the product
A wood wall panel is a repeated section running up a wall, and the shape of that section decides what the wall does. A slat has square edged battens with gaps between them; a ridge is a continuous run of rounded or angled peaks; a mini ridge is the same at a finer scale; a zigzag runs the peaks at alternating angles so the shadow changes direction across the panel rather than staying parallel.
Because the panel is the same wood and the same finish in each case, the profile is the whole of the decision. Two panels in identical oak produce completely different walls depending on how the section is cut.
What the light does to it
A flat wall takes light evenly. A profiled one takes it on one side of each peak and puts the other in shadow, so the wall changes through the day as the light moves and changes completely when it is lit from the side and not the front.
That is the reason to use these at all, and it is also why the direction of the light in a room matters more than the color of the wood. A panel lit straight on from a window opposite reads almost flat; the same panel with light raking across it reads as deep relief.
Panel scale and viewing distance
A mini ridge reads as a texture from across a room and as a pattern up close. A full ridge or a wide slat reads as a pattern from anywhere, which is a much stronger statement in a small space.
That is why the viewing distance belongs in the decision. A hallway wall is seen from three feet and a living room wall from fifteen, and the same panel does two different things in those two places.
Slats and what is behind them
A slatted panel has gaps in it, and what shows through them depends on the product. Some carry their own backing, so the gaps read as shadow lines; others are open, so the surface behind them becomes part of what the panel looks like.
The product page states it, because it changes what the wall behind has to be. A ridged or solid profile covers what is behind it completely; an open slatted one puts the wall on show between every batten, and its color becomes a visible part of the result. Where the floor below is wood as well, the plank flooring range is what decides whether the two tones relate or compete.
Sold in packs
Some of these are sold in multi packs rather than singly, which is how a wall gets covered without a long list of line items. Where that applies the quantity is worked out in packs, and a wall is measured against the coverage of one.
Panels join to each other along their length, and how visible that joint is varies between profiles. Where a wall ends and how the last panel is cut is the part that shows, which is worth setting out rather than discovering.
Where a profiled wall earns its place
Behind a bed, behind a sofa, along a hallway, or as the back of a room seen through a doorway: the places where one wall is doing the work of a whole scheme.
It is a treatment for one wall, not for a room, and where the feature wall is tiled instead the wall tile range answers the same brief in a harder material. A profiled surface on every wall stops being a feature and becomes the room itself, which is a much larger decision and rarely what these are bought for.