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Ecocrete Porcelain

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Frequently Asked Questions

Why is a concrete look sold as a plank?

Because it produces a surface neither format gives on its own. A 6x36 lays in courses like a board floor while carrying a face with no grain in it, so the result reads as formed concrete laid in bays rather than as a tiled floor. It is an unusual combination and it is the more interesting of the two sizes here.

Which size should I choose?

They are aiming at different readings. The 6x36 gives a directional, coursed surface that reads as poured bays. The 18x36 chases the continuity of a real concrete slab, with fewer joints and larger planes. One gives the floor a rhythm and the other takes it away, from the same material.

Why is there no polished version?

Because concrete is a matte material and a shine on it contradicts what the print is claiming. The eye registers that well before it works out why. The only gloss that survives on a concrete face is lappato, a partial polish ground at the high points, and this range does not carry one.

Is a white concrete look realistic?

Less literal than the gray, and that is often why it gets chosen. Poured concrete is rarely white unless it was made so on purpose. A white concrete look gives the texture of the material without the weight of its color, which is why it appears in bathrooms far more often than the gray version does.

Does a 36 inch tile need special preparation?

It needs a flatter floor underneath than a small format does, which is the general rule for long tiles rather than anything specific to this one. A three foot piece bridges a dip that a small format elsewhere would sit over. The 6x36 is the more demanding of the two here, since a narrow plank has less width to resist twisting.

A 6x36 concrete is a strange and useful object

Six by thirty six is a plank proportion, one to six, which normally belongs to a wood look.

Putting a concrete face on it produces a surface that behaves like a board floor and looks like a poured one: courses running in a direction, joints offsetting along their length, and none of the grain a wood print would carry. It reads as formed concrete laid in bays rather than as tile.

18x36 does the opposite

The other format in this range is 18x36, which is the same length in a much wider piece.

That one is chasing the continuity a real concrete floor has: fewer joints, larger planes and as little interruption as the format allows. The two sizes in one range are aiming at two different readings of the same material, and it is worth knowing which before ordering.

Matte, necessarily

Every piece here is matte, which on a concrete look is close to a requirement.

Concrete is a matte material, and a shine on it is a contradiction the eye catches before it works out why. The only gloss that holds up on the effect is a partial one, and this range does not offer it. Concrete look tile covers the effect in full including the lappato faces.

White, gray and black

White is ahead on color, with grays and a black behind them.

A white concrete is the least literal of the three, since poured concrete is rarely white without being made so deliberately. What it gives is the texture of the material with none of the weight of its color, which is why a white concrete look turns up in bathrooms far more than the gray version does.

The Ecocem name

The series here is Ecocem, and the collection name carries the same prefix.

It is a naming convention rather than a claim about the tile, and what the tile itself is remains a fired porcelain body with a printed face. Anything a particular piece states about its own composition is on its product page.

3/8 inch, and the long format

Both formats are 3/8 of an inch, the ordinary interior floor thickness.

On a 36 inch piece the figure to think about is not the next room but the floor underneath. A three foot tile bridges a dip that a small format elsewhere would simply sit over, and the 6x36 is the more demanding of the two here, since a narrow plank has less width to resist the twist.

Two formats is the whole range

There is no mosaic, no trim and no base here: two field sizes in three colors and nothing else.

That makes it a floor range rather than a system. A bathroom done in it needs the shower pan and the edges solved from somewhere else, and the thing to check first is the thickness of whatever fills those gaps against this range's 3/8 of an inch.

Where it goes

A bathroom, a kitchen, a hall, an open plan floor and a commercial interior.

Porcelain tile gathers the other effects on the same body, and gray porcelain tile the color this one usually sits in.

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