What standard width means
Between 5 and 7.7 inches, with 7 by 48 accounting for about two thirds of what is made in this format. The rest fills in around it: 6 by 48, 6.5 by 48, 7.7 by 48, a 7.5 by 75 for rooms that want length without extra width, and a short 5 by 24 at the small end. Anything at 9 inches and above is a separate proposition and sits under wide plank flooring.
Standard is a description of the market instead of a technical grade. The boards are not lesser versions of the wide ones: the same cores, the same wear layers and the same finishes appear in both, and the specification sheet for a 7 inch board and a 9 inch board from the same series usually differs only in the dimensions.
Why 7 by 48 is the default plank
Several ordinary constraints converge on roughly that size. A board of 48 inches is short enough to ship on an ordinary pallet and to turn on a domestic landing. A box of them is heavy enough to be worth shipping and light enough for one person to carry up a staircase. And a 7 inch board divides reasonably into the room widths that ordinary houses are built to, which means fewer awkward slivers at the far wall.
The result is that the widest choice of colors, series and wear layers exists at this size. A buyer who fixes on an unusual width first often finds the color they wanted is not made in it; a buyer who starts at 7 by 48 is choosing from the full range.
Rooms that suit a narrower board
Rooms that are broken up and not open. A floor with doorways, returns, a chimney breast and a bay reads badly in very wide boards, because every one of those interruptions cuts a wide board into an obviously partial piece. Narrower boards absorb the interruptions and the eye stops counting them.
Period houses are the other clear case. A Victorian or Edwardian room was floored in narrow strip, and a wide contemporary board in that setting announces itself as a replacement. Staircases belong here too: matching stair pieces are made for a good part of these ranges, and a narrower board is easier to resolve on a tread and a riser than a wide one.
Pattern repeat across more boards
A room laid in 7 inch boards uses noticeably more of them than the same room in 9 inch, and every extra board is another draw from the same set of printed faces. That cuts both ways. The repeat becomes easier to spot in a floor built from a small set of faces, and a floor designed with real variation between boards looks livelier in standard 5 to 7.7 inch widths than it would in a handful of large boards.
Shade variation is the specification that settles it, though it is listed for only a minority of standard width boards; among those that do state it, most run to the high end. The wood look range covers what makes a printed floor convincing in more detail.
Wood and vinyl in standard widths
Most of what is made in standard widths is vinyl, with wear layers of 20 and 12 mil doing most of the work and total thicknesses from 2 mm up to 6.5 mm. A real engineered wood group sits alongside it, in bodies that typically run from about 7 mm to 15 mm, with 12 mm the most common and the occasional board thicker still.
One difference separates them before price enters the comparison. Engineered wood in the extra wide formats typically carries a 4 mm wood face, while at standard widths most of the boards that state a figure carry 2 mm, and a 2 mm face has far less material to give to a future sanding. Both are real wood floors; they are not equally renewable, and that number is on the product page rather than in the description.
Length in standard width planks
The long formats, mostly. The dramatic 86 and 87 inch boards are made at the wider sizes, and the longest thing in standard widths is a 75 inch board. A room that was going to be defined by the floor loses some of that at 7 inches, which is the honest trade for everything above.
Almost everything else carries over. Radiant heat compatibility is near universal in standard width vinyl and engineered wood, commercial ratings are common, and the construction, the waterproofing and the installation methods are the same as the rest of the category. Those are covered on luxury vinyl plank.